NdFeB permanent magnet material consumer electronics market demand (2)

    3. To NdFeB permanent magnet material notebook market demand

    According to Statista, in recent years, global notebook shipments have shown a stable trend with small fluctuations, with global notebook shipments peaking at 209 million units in 2011 and then declining year by year. 2020 saw the promotion of new entertainment or work styles such as home economy, online meetings and online offices, driving consumer demand for newer notebooks. The number of notebooks shipped surpassed that of 2011, reaching 223 million units. According to Strategy Analytics, global notebook shipments will continue to grow by 19 percent to 268 million units in 2021, and by 18 percent to 220 million units in 2022 due to recessionary consumer concerns and inflationary pressures. Among them, Apple's 2022 notebook market share of 11.2 percent, compared with 9.1 percent in 2021, a significant increase.

    4. NdFeB permanent magnet material smart wearable device market demand

    TWS (TrueWirelessStereo) headphones are wireless and can be connected automatically by taking them out of the headphone box, which is convenient, high connection efficiency and good stability. Is the main trend of the future headphones.

With the popularity of smartphones, the market penetration of TWS is growing rapidly, and according to the data related to the 2021TWS     Headset Industry White Paper, global TWS headset shipments have grown from 0.11 billion pairs in 2016 to 247 million pairs in 2020, with a compound annual growth rate of 117.68%. The current TWS headset use scenario, mostly focused on sports, commuting, phone calls, etc., the function is also based on listening to music, calls. In the future, with the development of technology, TWS headphones equipped with more sensors to support biometric motion tracking, such as monitoring heart rate, record the movement path, etc.: TWS headphones will become a portable voice interaction device, the use of scenarios continue to expand, further expanding market space. Smart watch is one of the representative products of smart wearable devices.

    In 2013, the world's first smartwatch GEAKWatch was launched, after which the shipments of smartwatches have been growing, and according to Counterpoint, the global smartwatch shipments have grown to 128 million in 2021. With the advancement of technology, smartwatches are becoming more and more popular in the market with the support of health monitoring, step recording, phone calling, positioning and linking with smart home.